Historical note: This was a limited Airbnb promotion held on August 3, 2025. It is not a current booking.
Airbnb briefly answered a question nobody was urgently asking: what would it be like to spend a few hours living like a Smurf?
The Smurf house was a real 2025 Airbnb promotion
For one day in August 2025, Airbnb offered two families a free four-hour experience in Annevoie, Belgium, built around Papa Smurf’s mushroom-shaped house. The event was tied to the 2025 Smurfs movie and was hosted by Nicolas Tytgat, grandson of Smurfs creator Peyo.
The booking opened on July 16, 2025, and the experience itself took place on August 3. Travel to Belgium was not included, and this was not an overnight stay. It was basically a very blue afternoon in the woods.
What guests actually did
Airbnb’s published itinerary included a Smurfberry drink, making a Smurf hat, woodland archery, a themed picnic, dancing and blue ice cream. Guests could also step inside the mushroom house.
So yes, there really was a moment when adults could fly to Belgium, walk into a mushroom, put on a white hat and call it travel.
Can you book the Smurf house now?
No. The promotion was designed as a limited 2025 experience for two families and has ended. Airbnb’s original announcement is still useful as a record of what the company offered: Airbnb’s 2025 Smurfs experience announcement.